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Ginkgoods’ ways of existence
On making, restraint, and continuity.
What is Ginkgoods
Ginkgoods is a purpose-driven lifestyle brand that revives traditional heritage crafts through contemporary design, restoring their presence and cultural relevance in the modern world.
Why We Make
Here, every heritage craft product has been carefully selected by the founder through years of exploration and field research. Traveling across China and deep into the regions where traditional crafts are preserved, we seek out master artisans who carry forward these intangible cultural traditions. Through these encounters, we learn authentic techniques and build lasting relationships with the people who keep these crafts alive.
For Ginkgoods, establishing mutually beneficial partnerships with heritage artisans is essential to our way of operating. It is not only the foundation of our brand, but also an important source of orders and income for many craft communities.
Through a collective and brand-oriented approach, Ginkgoods has, for several years, provided stable orders to multiple heritage craft regions, contributing to the preservation and empowerment of intangible cultural traditions.
Aesthetic Position
Together with heritage artisans from across the country, Ginkgoods is steadily building an international presence for traditional craft. It is a meaningful undertaking—one that carries the unique beauty forged by time-tested techniques beyond borders and into the wider world.
Our Aspiration
As Johann Wolfgang von Goethe once wrote, “the age of world literature is at hand.” In many ways, this was a vision of a future in which culture moves beyond borders, and the creative expressions of individual traditions find resonance across the world.
We believe heritage crafts will follow a similar path. As more people encounter their stories, materials, and techniques, these traditions will be understood, appreciated, and embraced by a wider global audience.
In time, they will not merely exist as relics of the past, but will become an integral part of a new aesthetic of everyday life.
Further Reading
Reflections on material, daily life, and making continue in the Journal.